How to make a cult cabernet

Just saw this on the Parkerboard. Great stuff!

The true believers: A new generation of Napa vintners pursues the holy grail of cult Cabernets.
Los Angeles Times, June 22, 2005
By Corie Brown, Times Staff Writer

How to make a cult cabernet:
1. Build your own high-tech winery, using no pumps, only gravity.
2. Burrow into the side of a hillside to create caves.
3. Hire Heidi Peterson Barrett or Phillip Melka as winemaker.
4. Claim extraordinary characteristics for your soils.
5. Plant vines so close together that they “struggle.”
6. Harvest only perfect grapes and sort twice to make sure.
7. Harvest as late as your nerves will allow.
8. Ferment your wine in micro lots.
9. Sell less than 1,000 cases of wine per vintage.
10. Charge more than $100 a bottle for the first vintage.
11. Offer the wines for sale only through mailing lists and at ritzy restaurants.
12. Pretend you’ve never marketed your wine.